Sips & Sounds
Crafting a motion-forward visual identity that captures the pulse of Coca-Cola’s Sips & Sounds Music Festival.
Services
Production Design
Coca-Cola Sips & Sounds is a multi-day summer music festival hosted in Austin, Texas. The festival brings together top musical talent, immersive brand activations, and Coca-Cola’s unmistakable energy to create a vibrant cultural moment for fans from across the United States.
Coca-Cola partnered with Puncture to execute the festival’s digital assets and motion content. Our team brought the design system to life across multiple digital touchpoints, adding dynamic and energetic animations to every asset. From social content to digital ads and lineup videos, we ensured a consistent and energetic visual language throughout. By blending Coca-Cola’s iconic brand heritage with the rhythm of live music, we executed an expressive and cohesive design system that amplified the excitement of the Sips & Sounds Music Festival.
