Harley-Davidson Homecoming 2025

The Harley-Davidson Homecoming Music Festival is an annual celebration that brings together motorcycle enthusiasts, music lovers, and the Harley-Davidson community for a multi-day event in Milwaukee, Wisconsin, the birthplace of the iconic brand. Blending live performances from world-renowned artists with custom bike shows, local food, and cultural experiences, the event serves as both a tribute to the brand’s heritage and a high-energy gathering point for riders and fans from around the world.

Building on the success of the previous year, Puncture once again collaborated with Harley-Davidson to elevate the Homecoming Music Festival experience. With a new look, Puncture delivered a fresh suite of digital and physical assets. Our continued focus on cohesive branding and vibrant storytelling helped reinforce the festival’s identity while adapting to a growing audience and evolving event footprint.