P2 was born from our love of creating experiences—and from a growing part of our work that needed its own space to thrive. As the live events arm of Puncture, we build culture through live experiences.

We build the spaces where this happens. Festivals, summits, concerts, launches—moments where brand identity becomes experience, and experience becomes culture.

Every design detail—narrative, visuals, space, programming, and the flow of the audience journey—is crafted to spark connection and inspire participation.

The strongest brands aren’t just seen. They’re felt, shared, and lived together. The best brands become cultural movements.